the #1 best thing you can do for your paid search ads
I can't believe I'm giving this away for free
Paid search ad accounts are like overgrown gardens—full of wasted spend, hidden opportunities, and keywords that should’ve been pruned ages ago. The problem? Most advertisers don’t even know where to start.
I picked up n-gram analysis back in 2019 while working at Airbnb, and it’s been a cheat code ever since.
Now, I’ve built a custom GPT to do the hard work for you.
The problem
Most PPC accounts are bloated with wasteful keywords. Advertisers optimize at the campaign or ad group level, missing granular keyword trends. Traditional reporting only tells you what individual keywords are working—but not the patterns within them.
Every search query is made up of multiple words. Some of those words (or pairs of words) drive conversions. Some just burn budget. If you’re only looking at search queries one by one, you’re missing the bigger picture.
Enter n-gram analysis
Instead of analyzing full search queries, n-gram analysis breaks them down into short sequences of words (or “n-grams”).
And in my experience, 2-grams are where the gold is.
They reveal which two-word combinations are driving performance—and which ones are costing you money.
For example, imagine you’re running ads for a sneaker brand. Your search query report might show:
“buy running shoes” → Converts well
“cheap running shoes” → Burns money
“best running shoes” → High engagement, but low conversion
A 2-gram analysis would surface these trends instantly. Instead of manually sifting through thousands of queries, you’d see that “cheap” in any phrase is a waste of ad spend, while “buy” is a high-intent signal worth expanding on.
Why it’s hard
N-gram analysis isn’t built into Google Ads. You have to:
Export search term reports
Write complex Excel formulas or Python scripts
Manually filter out noise and find actionable insights
Most advertisers either don’t do it or spend hours struggling through spreadsheets.
The solution (aka my GPT)
I built a custom GPT that does all the heavy lifting for you.
Automatically extracts top-performing and wasteful 2-grams.
Identifies expansion opportunities (what to bid more on).
Provides a roadmap for keyword optimization.
Instead of spending hours analyzing data, you get actionable insights in minutes.
Instructions
Upload your Google Ads search term report into the tool.
Let the GPT analyze and extract top-performing and wasteful 2-grams.
Review the recommended keyword expansion and pruning suggestions.
Implement the insights into your campaign for better ROI.
What this means for you
If you’re running paid search ads, here’s what happens when you start using 2-gram analysis:
✅ You stop wasting money on dead-weight keywords.
✅ You expand on high-performing themes for better ROI.
✅ You take control of your paid search without drowning in spreadsheets.
Your Google Ads account is already telling you what’s working—you just need the right tool to listen.
