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When a brand wants all features in one ad (and why this is a disaster)
Are you doing this?
Jun 19
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When a brand wants all features in one ad (and why this is a disaster)
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Are creative briefs a waste of time, or a glimpse into your culture?
At the very least, it's a doc for covering your ass.
Jun 17
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Are creative briefs a waste of time, or a glimpse into your culture?
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Marketing is the hard part: Why most founders struggle with selling, not building
Don't end up with an MVP without PMF.
Jun 12
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Marketing is the hard part: Why most founders struggle with selling, not building
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Are side projects distractions or hidden opportunities?
All work and no play makes anyone a dull boy.
Jun 10
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Are side projects distractions or hidden opportunities?
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The hustle porn trap: Why the real builders aren't flexing on social
Don't get faked by the "faking till they make it" crowd.
Jun 5
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The hustle porn trap: Why the real builders aren't flexing on social
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May 2025
7 surprising AI use cases that are transforming marketing right now
People are so creative
May 29
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7 surprising AI use cases that are transforming marketing right now
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AI is like a toddler with a flamethrower: Why we need guardrails ASAP
Used well, AI can increase margins. Used wrong, it can be destabilizing.
May 27
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AI is like a toddler with a flamethrower: Why we need guardrails ASAP
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What's your eCommerce business actually worth? (Hint: probably less than you think)
Sorry, there just isn't enough of a moat and leverage to warrant a high multiple
May 22
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What's your eCommerce business actually worth? (Hint: probably less than you think)
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How not to compete on price (cause you can't win)
Tout why your prices are justified. Spin it as a pro.
May 20
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How not to compete on price (cause you can't win)
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Internal Google email leak regarding Pmax
Ever feel like Google is forcing you to use Performance Max whether you like it or not?
May 19
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Internal Google email leak regarding Pmax
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Is Meta's AI ad future a threat or opportunity for brands?
Meta is trying to productize design services within the meta ads UI.
May 16
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Is Meta's AI ad future a threat or opportunity for brands?
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A private space for us to converse and connect - and for us to ask questions, exchange ideas.
May 14
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