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James Escott's avatar

Brilliant analysis, Alvin! As a digital marketing company in Melbourne that juggles everything from professional logo design and corporate graphic design to web development and search‑engine optimisation (SEO), we’ve been test‑driving Meta’s new AI‑led ad tools with our clients. They’re great for speeding up execution, but without a solid brand voice plus a fast, conversion‑ready site built by a reliable web design company in Melbourne the results flatten out quickly.

Our current playbook pairs human‑led strategy with AI amplification: we lock down the fundamentals first (clear positioning, small‑business web design Melbourne standards, tight SEO), then let Meta’s automation optimise targeting and spend. So far, that hybrid approach is outperforming fully “hands‑off” campaigns and giving clients a future‑proof edge in their online marketing strategies. Keen to see how other teams strike the same balance in 2025.

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